Why SEO lost importance
Cameron Chapman wrote an interesting post at instantShift today, he explain well about the position of SEO in web development & internet marketing world lately which is getting less & less important.
Social media is a big part of the blame for this situation. People can now ask their friends or complete strangers for recommendations on virtually anything, and get human-filtered results within minutes through Facebook, Twitter, or other social networking sites. Internet users are also becoming more savvy and can cut through search results to find the best content, regardless of optimal placement for the best keywords.
Even in cases where search engines still send significant traffic to a site, search engines are becoming so much more intelligent that it’s getting harder and harder to get good placement unless you’re providing the best content.
According to Chapman’s article, the 7 main reasons why SEO is getting less important are:
- FacebookNot arguably is one of the biggest internet player with more than 500 millions active users. Facebook has change the behaviour of internet users, rather than finding the information through search engine, they now prefer to find the information through their network on facebook (groups, friends)
- Social Networking & Newsmany peoples really active in social networking and news aggregators nowdays (Digg, Reddit, Delicious, Stumbleupon etc.), they exchange/sharing relevance links for specific topics, tagging & rate informations in which will help others to find the relevant info easily and more accurate rather than trying to find that info in search engine
- Better search engine alogarithm I personally think that SEO has turn internet world into a “spam” world where people trying to put non relevance info into their sites just to have more presence in search engine. But it was then, now search engine become more intellegent, getting smarter which makes on-site SEO strategies less effective nad getting hard to put the site up in search engine result position.
- Blog Roundups & Showcase Blog is getting popular indeed and has completely transformed from personal content into proffesional & community presence, roundups & showcase with selective list about spesific topics helps people to find info in 1 place with many alternative solutions
- Twitter no doubt twitter is the one of the biggest reason why SEO lost its importance, twitter has its change the way internet users sharing informations, exchange links, searching for topics, bookmarking favourite info in short and quick way, its become one of the biggest target of internet marketing media
- People already have favourite sites most active internet users already have favourite sites for specific topics, bookmarked it and visit it regulary, rather than searching for topics in search engine they prefer to find the info in these website which they already familiar with and trust as a good resources for themselves
- More Savvy Searchers yes we’re all more savvy, more familiar and know better how to get less result but more accurate in search engine with long tail and custom keywords
- Very active Q & A websites with pro users I add my own reason, even this is related with point 6 but i think more specific these kind of website seems to send SEO into its end. When people use search engine they want to find info & “how to” information, These kind of websites provide them with more accurate info from pros and experienced people whom has struggling with the same thing before and has working solutions for that.
As developer i really love stackoverflow and its network sites, i can get working solutions faster than when i tried to find the same info in search engine, social network sites or or blog/news aggregator sites since it organized into very specific topics and supported by pros in that topics as well.
Now more importance of social sites
I have the same opinion about SEO. Its totally overrated. At least for some site which gets more hits by p2p propaganda
The issue is not so much Stop using search engine optimization. put to expand into social media and other areas.
What this article fails to point out is the search engines use more and new information now, including what is said about you on other sites as well as any multi-media including video and or news articles about you or your business. adding Videos on Youtube that promote your business and link back to your site as well as Blog’s, where you can help people answer questions that are industry related (sort of like this statement I am making here) and adding a presence on facebook and/or twitter can only help your business.
You need link backs to your site, other sites that are relative to your industry that link back to you, an article or 2 about your business could not hurt.
Nowaday its not just about what you are saying about your business on your site, its about what other sites are saying and linking to your business that helps promote a better position in the search engines.
Ken Jones
Photographer & web developer
http://www.kenjonesnyc.com
Hi,
i found your blog through googling. your blog gives very good knowledge about importance of seo(search engine optimization). and how many importance of seo in social media marketing.
I like this blog because this is very nice.
Thank you,
Rick, I agree with this, well put.
Doing Business on Social Networking Sites is a Prescription for Failure.
All the hours you spend building your social networking pages for business purposes could fall by the wayside someday.
Either the fad site you are using will fade or become passé, or external forces will monkey wrench your success.
I recently read an article in my local Sunday business section about the success of a young lady named Allison, who is making connections and selling real estate over Facebook.
I know Allison and I wish her well. I hope she makes a killing in the local real estate market. But she better make her money quickly before the fad wears off.
Facebook is only one of many Web 2.0 social networking sites available over the Internet. There are many, many more, such as:
Flickr, LinkedIn, Twitter, MySpace, SMS.ac, Photovations, Kaboodle, Orkut, StumbleUpon, Behance, AOL Buddies, Spaces.live, Xanga, Tagged, Reunion, Classmates, Experience Project, MeetUp, SQUIDOO, Hubpages, How to do things, Friendfeed, Merchantcircle, Yelp, Google KNOL, Aboutus.org, Koynce and Google Profiles.
But did social networking ever exist before all these websites? Well, kind of.
Remember back to the heady days of Geo Cities and Angle Fire where people would flock in mass to build there first website to share, communicate or show-off their nerdy prowess.
Then for the truly nerdy, there was IRC Chat and Usenet Groups.
Given the latest growth trend in these fad websites and applications, there is one constant you can depend on. Eventually, the owners, companies or corporations will do what is in their best interest or the interest of their shareholders.
What does that mean to you?
If you spend hundreds or even thousands of hours building your social networking pages with links, text, photos, documents, video and files, there is no guarantee that all your hard work will be here next week or next year.
Is that really possible?
Sure.
Geocites was a mammoth place that contained hundreds and thousands of websites.
If you go to http://www.geocities.com it is GONE.
While we have a ways to go before we see the demise of major brand-name social networking websites, you need to understand that you are only a Web tenant on these networks.
At the end of the day, you want to own your site and domain name, control your fate, and call the shots.
Don’t be a Web tenant.