Cameron Chapman wrote an interesting post at instantShift today, he explain well about the position of SEO in web development & internet marketing world lately which is getting less & less important.
Social media is a big part of the blame for this situation. People can now ask their friends or complete strangers for recommendations on virtually anything, and get human-filtered results within minutes through Facebook, Twitter, or other social networking sites. Internet users are also becoming more savvy and can cut through search results to find the best content, regardless of optimal placement for the best keywords.
Even in cases where search engines still send significant traffic to a site, search engines are becoming so much more intelligent that it’s getting harder and harder to get good placement unless you’re providing the best content.
According to Chapman’s article, the 7 main reasons why SEO is getting less important are:
Ajax has become a new hot terms in web development world, since the rapid growth popularity of some pioneer ajax based web application like Gmail and Google Maps. Lots of web developers, web designers and internet users very excited with the more possibilities which can be done by ajax, many websites developed using the advantages of ajax technique, and since then lots of ready to use ajax toolkit/framework available for developers to simplify the experience of ajax integration eg: jquery, prototype, mootools, GWT, Dojo etc.
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SEO (Search Engine Optimization) has become a fundamental part of web development nowdays, and SEO world is completely uncertain world, theres no guarantee (if someone said so please dissagree) you could only give a try to optimize your website page and let the search engine providers (Google, Yahoo, MSN etc.) do the rest, there are so many factors involved and each search engine providers has their own alogaritm in indexing the result for particular search terms.
Here i share some free SEO tools providers that listed in my google bookmarks, where you can use their free service to analyze your website or your competitors website, there are many more out there but these are the best among them (in my opinion), and i bookmark only free seo tools, so providers which required membership does not come to my attention.